Jeans: More than just a fashion statement
Jeans need celebrities and celebrities need jeans.
So says James Sullivan, author of Jeans: A Cultural History of an American Icon, which examines how the relationship between celebs and “premium” jeans ($150 and up) has come to dominate the fashion culture, if not the sales, since about 2000.
Obviously, celebs help sell jeans, but “it’s also […]